Knitting Words

As the seasons change, you might be thinking about warmer clothes – maybe a new jersey.

If you were, would you choose hand‑knitted or machine‑made?

While instinctively we might prefer something crafted by hand, a quick look in our wardrobes tells a different story. As technologies evolve and society adapts, we repeatedly trade the personalised touch for greater convenience and lower cost.

Changing the way we live.

Changing the way we work.

While both methods produce valuable garments, the expertise needed to knit is not the same as the skills required to operate a knitting machine. From tractors to assembly lines, industrial machines transformed physical work. Now, thinking machines are reshaping knowledge work.

We’re all now relearning how to skilfully operate new tools that take the fabric of existing knowledge and weave it into different forms across varying contexts. Automatically knitting together publicly available information with your own proprietary data, to create valuable new forms of your products and services.

At the same time, just as we still value hand‑crafted goods, hand‑crafted words will continue to be vital in both new and timeless ways. In a world of consistency and sameness, the occasional dropped stitch can signal authenticity.

Just like the personal impact of a dropped

word.