Logically Emotional
Which is illogical.
From careers to elections, many of the most significant decisions in our lives are strongly shaped by emotion. Powerful narratives from those around us constantly influence our beliefs and behaviours.
Whether you like it or not, our ability to compress information into compelling stories is core to who we are as people. Creatively associating facts with strong emotion to capture attention and enhance recall. This has been and always will be central to how our decisions are made, goods traded, markets moved and societies formed.
To how our lives are lived.
For example in your next meeting, instead of asking others what they “think” of an option, change your language and ask them how they “feel” about it. It’s a subtle but profound shift that unlocks a different part of our uniquely human minds.
To think that an emotionless machine can replace all the complex thinking processes needed to navigate our world simply by reasoning… is unreasonable. From calculators to spreadsheets to AI, our inventions significantly enhance our ability to explore possibilities and evaluate options – while the ability to combine data with emotion and take responsibility for the decisions made remains uniquely ours.
Remember, words matter.
Feelings.
Come from our ability to feel. Whether it’s having a heart or giving someone a hand, our emotions and resulting decisions depend on our biological ability to feel.
Literally.
And emotionally.